Cork Family Business, Pat McDonnell Paints has won the first annual Choose Radio competition and will receive €100,000 worth of radio advertising. Jointly developed by the RTÉ Radio and the Independent Broadcasters of Ireland, the Choose Radio campaign was broadcast on 36 radio stations across Ireland for the month of June. Pat McDonnell Paints were selected from hundreds of entrants and will receive €100,000 worth of advertising on national, regional and local radio across Ireland. Lisa Ní Choisdealbha, Executive Director of the Independent Broadcaster of Ireland said, “The Choose Radio campaign highlight’s the benefits of radio advertising to businesses throughout Ireland. 85% of adults over the age of 15 listen to radio on the average weekday, so it’s a great way of telling lots of potential customers about your business. When you combine that with low media & production costs and short lead times, radio represents a great advertising opportunity for businesses”. “There was a phenomenal response to the campaign and we are delighted to support Pat McDonnell Paints with €100,000 worth of radio advertising,” added Ms Ní Choisdealbha Antony Whittall, Commercial Director for RTÉ Radio said: “Radio is an essential part of Irish people’s daily lives, on average people listen to 4 hours of radio every day according to the most recent JNLR figures. Radio advertising is an effective and cost-efficient way to connect with your customers no matter what size your business.” Pat McDonnell Paints is Ireland’s number one independent painting and decorating retailer. The company was established by Pat & Cora McDonnell in Cork in 1977 and now employs over 80 people across six stores throughout Ireland. Aidan McDonnell, Director of Pat McDonnell Paints said, “When we heard about the competition we thought it would be a fantastic opportunity for our company. We have used radio advertising before and have found it extremely successful. We are delighted to win this and hope the advertising will make a real difference to our business.” The Choose Radio campaign was developed by leading creative agency McCann Erikson led by CEO Orlaith Blaney.
