November 9th, 2023.
Today’s JNLR radio listenership report, published by Ipsos MRBI, confirms that listenership to Independent Radio continues to grow.
More than 3.3 million* Irish adults listen to radio on an average day, and 3.1 million* listen to independent radio daily.
Irish audiences have grown to trust their local & regional radio station as a reliable source of local news and information, and the latest JNLR figures show a combined prime time market share of daily listenership (7am – 7pm) of 70.4%* for the independent radio sector.
Meanwhile, younger audiences continue to tune into Independent Radio, with 904,000 (71.1%) people in the 15-34-year-old demographic listening daily. This represents a 5% growth in younger audiences year-on-year to independent radio.
- Weekly Reach: 4,295,000
- Daily Reach/Listened Yesterday: 3,158,000 (76.3%)
- Prime Time Market Share: 4%
- Saturday Reach: 2,518,000 (60.9%)
- Saturday Prime Time Market Share: 73.3%
- Sunday Reach: 2,244,000 (54.3%)
- Sunday Prime Time Market Share: 72.1%
With over 1,600 people employed in independent radio, the sector significantly contributes economically, socially, and culturally to Irish society.
Seven out of every 10 minutes of all radio listening in Ireland is to an independent radio station, with more than 1,300 hours of public service broadcasting content delivered to local audiences weekly. Independent radio is successful because it is relevant to people’s lives; it reflects their concerns, and listeners identify with the people on air on independent radio stations.
Despite the choice of media outlets, the success of independent broadcasters continues to increase. Year after year, the independent radio sector continues growing our audience by providing greater diversity and choice to Ireland’s radio listeners. The wealth of talent in radio stations throughout the country who are making great programmes and keeping listeners tuned in is central to the continued success of independent broadcasters.
* – Source: JNLR National Report 2023-3